Branding · Art Direction · Design
 Contrafuerte
Is an architecture and interior design studio founded in Bogotá that conceives architecture as a unified process: ideas and stories taking shape in real, human spaces. The branding project embodies this way of working in a visual structure that supports their way of thinking, designing, and living.

Branding · Art Direction · Design
 fismuler
Is rooted in a cuisine based on seasonal market produce, respect for ingredients, and a way of working without artifices. The identity follows the same logic, using a minimal and restrained visual language in dialogue with an austere space rich in detail. The result is a serene and elegant brand that accompanies the experience without imposing itself.
Logo before restyling: RayStd
Photo: Javi Peña
Web development: Dnest

Mosaic Project · Logo Design
 Palma Pattern 
Is a mosaic project I created to explore the dynamic relationship
between form and color. The logo design is based on the Phi symbol (φ),
also known as the golden ratio or divine proportion.
Patterns are sequences that we find in all aspects of life. 
It is a point where art and science intersect.
@palmapattern

Brand Strategy · Logo Design (custom letterforms) · Illustration
 goodboy
Content Lab. NYC.

Art Direction · Prints · Design
 Versatile three-print system for use at any time of year. "elements" series inspired by nature, in collaboration with the Wasasa brand.
⛰️💧🔥
Muses: @amaraygarcia @narciso_martiniz
Photo: @titinastyle
Product photo: @denissegarcia

Branding · Art Direction · Design · Illustration
 Family & Future
Is a handmade chocolate brand from North Carolina, USA, conceived as a personal gift. The identity is built around care for craftsmanship and the diversity of each piece, resulting in a flexible system that distinguishes products while maintaining unity. Through an illustrated language that explores micro and macro scales, the project defines a versatile brand, ready to grow and adapt to new editions and formats.

Rebranding · Brandline  · Art Direction · Design · Illustration
 Zarcillo
Is redefined as a restaurant whose identity highlights local products, sustainability, and its connection to the surroundings. The rebranding translates this evolution into a new logo and visual system inspired by the Costa Tropical de Granada and its proximity to the sea, resulting in a brand firmly rooted in its origin.

Posters selected to represent Cuba at the 14th Ibero-American Design Biennial in Madrid, and featured in “25 Tasty Ibero-American Posters” at Casa de América. Inspired by the verses of José Martí.

Music Cover Art
 For the singles: Triste Marco Polo, Choro Bandido.

Branding · Naming + Brandline · Art Direction · Design
 Okapi
Supports children and young people with autism and their families, from Montevideo and Buenos Aires. The name comes from a patient and the way they related to endangered animals, showing  a different way of seeing the world. The identity translates this vision into a visual language of textures, contrasts, and vibrant colors, including blue (the color of autism), and builds a flexible system that reflects the program’s interdisciplinary and community focused philosophy.

Branding · Art Direction · Design · Illustration
 Pathline
Creates fashion accessories for women who design their own path. The identity combines a carefully curated color palette and typographic treatment with a bespoke set of illustrations that reinforces the brand’s character, creating a visual universe that communicates style and presence, elevating the brand to a global language.

Brand Strategy · Logo Design
 Sacromonte
Lodge and Wine. Villa Serrana, Uruguay.

Full Moon Serie 🌕
In 2019 was the 50th anniversary of the arrival of man on the moon.
As a personal project I made a series of illustrations for each full moon of the year.
All are printed on demand in giclée print, hahnemühle paper, 40x40cm.

Branding · Key Messages · Art Direction · Design
 La Ancha
Represents over a century of culinary tradition in Madrid, preserving the family legacy and the classic flavors that established it as a gastronomic landmark. The branding project highlights its history and brings it into the present, defining a visual and communication system that respects its essence, celebrates its continuity, and enhances the guest experience at every visit. 
Logo before restyling: RayStd
Photo: Javi Peña

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From Madrid · Working Worldwide
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